ADVERTISING IN THE DIGITAL AGE: YOUR'E SOAKING IN IT is a chilling look at advertising in the age of algorithms. From televised content delivered to tablets and cell phones, brands are getting deeper into our heads than ever. The seismic shift from old school, gut instinct ads, to the data driven campaigns of today threatens our private lives in ways few of us understand. We're all soaking in it, whether we know it or not. Advertising as portrayed in Mad Menis dead. What used to be "quaint" is now quantifiable. Best guesses and creative leaps have been replaced by precise, targeted surveillance and "Big Data," rooted in hard science, complicated math, and advanced computer modeling. The data is often very personal information, used to design advertising specifically tailored to influence you at the precise moment you are most ready to spend. Depending on your personal view, it's either the height of convenience, or the end of a private, respectful society. As an entry point and linking device ADVERTISING IN THE DIGITAL AGE joins a grade school classroom where the most impressionable among us - young students - ponder the issues of big data, privacy, freedom, creativity, loyalty and informed consent. The film also looks at the changing social culture of those who've become the most important influencers of our time - the three-martini lunch "Mad Men" to the computer and math scientists of today's advertising world, the "Math Men." From Madison Avenue to Silicon Valley, by way of Cannes, we discovery that no matter where you happen to be, or who you happen to be... you're soaking in it.